Hey, I'm Francesca

I am a Product Designer || Problem Solver || On occasion illustrator based in London.
I help digital products move from problems to solutions.

Case studies

I am a Product Designer || Problem solver based in London.
I help digital products move from problems to solutions.
Below are a few of the most recent projects that I worked on, with more detailed use cases. A selection of others can be found further below.

Other projects I worked on in this lifetime

Soldo Onboarding

Rethinking the onboarding process for small and medium sized companies.

Fintech, 2018
Alidays App

The company's first app, dedicated to the customers that had booked a trip and also who wanted to discover what to do during their trip.

Travel, 2016
Alidays Fast Booking

A new approach to booking hotels and flights to satisfy the need of internal users.

Travel, 2016

Process

When the stars align, The Process shows itself in its overwhelming splendor.
To commemorate that moment, I wrote an article about it - The Process -
and how I like to use it to make better decisions in product stuff.
I promise it's worth the 7 minute read.

About me

So, if you scrolled this far you might be interested to click on
this magic link here to the about page where some light will be shed on
the mystery author.
Other than working in product I am the Chief Illustration Officer at JAM London
Yes, it's a real title.